Building Back Britain Commission
The Building Back Britain Commission (BBBC) was launched with the objective of providing a set of tangible solutions to boost productivity over this parliament and become an influential voice in the debate on how to raise UK productivity and attract long-term investment across regions.
The BBBC comprises leading companies representing different sectoral interests, including NHBC, Haleon, Pension Insurance Corporation, Mastercard, British Land, Vodafone and Microsoft, as well as an advisory council made up of highly influential think tanks, universities and trade unions.
The goal was to build political buy-in for BBBC’s recommendations, shape public debate around practical economic reform and position BBBC members as part of the solution to the UK’s productivity challenge.
Our
Approach
We led the development of a flagship in-depth economic study into local authority productivity, which was heavily cited across national media and in Westminster briefings. The headline finding - that modest improvements in local authority output could yield £82bn over five years - gave the campaign a powerful economic narrative.
We delivered five high-level policy roundtables on housing, transport, digital, health, and skills. These sessions convened BBBC Commissioners with cross-sector experts and were chaired by prominent MPs, including Select Committee Chairs. This helped BBBC shape and test its recommendations with real-time political input.
We launched the final BBBC report at a major public event alongside Shadow Defra Secretary Steve Reed and the Labour Growth Group, ensuring strong engagement from the incoming party of government. The messaging focused on pragmatic, investment-focused policy change, avoiding ideological framing while maintaining reform ambition.
In parallel, we ran a strategic private briefing programme targeting senior decision-makers across No.10, DBT, Labour HQ, and regional mayoral offices. Events included a private dinner at Labour conference and workshops with key policy influencers